Actress Jean Arthur played a crack reporter in director Frank Capra's Academy Award nominated1936 film Mr. Deeds Goes to Town, and through such roles characterized the working girl of conscience. A stylized white collar connoted the masculinized and public nature of her role as a professional journalist. Gauzy white frills signaled a change of mind, as her nature got the better of her and she quit her job. For love. The working girl was a subject of great interest for American movie audiences, particularly for those who loved what Hollywood called "women's films." Hollywood's working girl was assertive and ambitious, smart, tough, worldly-wise-- a boon to the boss precisely because of her alert and independent character. She was self-reliant, resourceful, adaptable, and, most importantly, faced dramatic life choices for which only she was responsible. Office starlets of the screen and the real thing existed in a circular and perhaps symbiotic relationship. The look of Hollywood's working girls both influenced and was influenced by that of their real world sisters. Women, as they were increasingly active in the workplace, also assumed a newly important role as consumers. Movies fueled the fire. Tie-in merchandising of celebrity-endorsed cosmetics and star fashions-- based on film costuming and sold in department stores-- was hugely successful. For movie-goers, readers of the many new magazines populated by film fashions and starlets, and consumers of Holywood style, lines between reality and cinema fictions blurred.