issue #3
09.03.99
issue#2
WebWalker
from steve dietz
gallery 9, walker art center, the internet, and digital culture


° airworld
° phon:e:me
° links
 

Summer may be over, but we launched two major new projects in the interim, Mark Amerika's PHON:E:ME and Jennifer and Kevin McCoy's Airworld.

________________________________________

 

jennifer and kevin mccoy
airworld

 
"There is a creepy utopianism developing with Airworld that is no accident."
--Jennifer McCoy

Airworld (http://www.airworld.net) is a long term, multiple media project. In this first phase, the McCoys have created banner ads, which are being placed by Doubleclick on websites across the Internet. Clicking through an ad links to the corporate site for Airworld----"time, travel, communication, entertainment, information, business, money, people."

"The piece intentionally adopts a very designed look. For the non-art viewer who happens by, there will be little initially to suggest it is not a commercial site. But then the poppy sound loop starts; the voice starts reading texts that don't make much sense; crappy images of products and businesspeople move by, intercut with images of people in strange suits making cryptic gestures. . . . People will be confused. Since the only user-driven functionality is to either move between categories or hit the "reinvent" button, people will realize quickly that they can regenerate new nonsensical messages at will. We like how this positions the viewer toward that commercial culture, and I think it will make for a good experience."
--Kevin McCoy in an interview with Josephine Bosma
http://www.walkerart.org/gallery9/mccoy/bosma.html
In his essay "Internet Retrograde: The Rise of Infomercials," Felix Stalder writes:

". . . erosion of genres and convergence of languages will be, perhaps, one of the longest-lasting cultural effects of the Internet, driving and being driven by Net commerce. A precursor of this erosion and convergence can be seen on late-night cable TV: the infomercial. Is the infomercial the future language of the Net?"

...

"Doubleclick.com . . .does not inform the sites on which the [Airworld] ads will be displayed that they will suddenly be playing host to a conceptual art piece. But more happens to these sites. In a separate process, their textual content is lifted and inserted into a database, a process similar to the one crawlers use for search engines. For the Airworld database, the text is broken into sentences and stripped of any reference to its source. It is from these free-floating linguistic pieces that the text of the Airworld site is automatically generated, dynamically for each visitor. A similar procedure generates videos using the altavista search engine for image mining. The sites on which the Airworld ads appear serve both as promotional vehicles and as generators of raw data. This self-referentiality seems to be typical for Net art projects that often loop the Internet through itself."
Felix Stalder
"Internet Retrograde: The Rise of Infomercials"
http://www.walkerart.org/gallery9/mccoy/stalder.html

Airworld by Jennifer and Kevin McCoy was commissioned by Gallery 9/Walker Art Center and is the first of four projects funded by the Jerome Foundation as part of "Emerging Artists/Emergent Medium."

http://www.airworld.net
http://www.walkerart.org/gallery9/mccoy/
http://www.walkerart.org/gallery9/jerome/

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mark amerika
phon:e:me

  At the beginning of the summer, we launched PHON:E:ME, and besides the project itself, it is notable, to me, the excellent contextual and critical essays by Joe Tabbi, McKenzie Wark, Helen Thorington, Steven Shaviro and others.

At the time, Reena Jana, a reporter for Hotwired, wrote me about Mark Amerika's PHON:E:ME:

> Steve, if you can, can you provide a comment on how
>PHON:E:ME might represent new directions in Net art?
>Why did the Walker commission this work? Is Net art
>one big genre? Or is Amerika spearheading a particular
>blend of Net art? How would you classify it? Is it more
>literature versus art? And do those categories
>matter any more?
Her article is "An MP3 Concept Album." My full response is below.

I included Mark's Grammatron project in an earlier exhibition, Beyond Interface and Alt-X was a kind of "patron saint" for another exhibition called Digital Documentary. Which is to say that I do think Mark's work is important and emblematic "net work," and I was eager to help support his newest project, PHON:E:ME. The Walker commissioned PHON:E:ME for the reasons we commission any work--to help support an artist's vision and as an example of significant work being done in the field.

One aspect of PHON:E:ME that interests me in particular is its focus on sound. It is true that at least since the Futurists and well before there has been this dream of immersion. As Timothy Druckery has written, "The shift from technologies that enframe experience to technologies that immerse experience is portentious." (Revisioning Technology) I know that Mark is very focused on the collage/re:mix aspect of the project, and Joseph Tabbi and Helen Thorington both write eloquently about this context. For me, however, the synesthesia of interacting with and reading the "shocked" texts while listening to a soundtrack that interweaves what you are reading with what you may have read in other Amerika works with who knows what else shifts toward an immersive experience that is quite compelling.

Is painting one big genre? I work at a self-consciously multidisciplinary--not interdisciplinary--institution. The Walker has departments for visual arts, film/video, and performing arts. One of the interesting debates, at least implicitly, has been whether net art is in some sense another discipline or "just art"--or the stepchild of a particular discipline. I think there are interesting arguments on all sides, but I guess I'm becoming convinced that network practice has distinctive characteristics--to use Antin's phrase--that do set it apart and, I would argue, suggest it is more than the art phenom du jour. It has a future.

If you buy the idea of net art, it's certainly possible to sub-categorize it, but this is a potentially dangerous tendency. As Barnett Newman said, "Aesthetics is for artists what ornithology is for the birds." Or as I often quote the physicist Freeman Dyson, "The effect of concept-driven revolution is to explain old things in new ways. The effect of tool driven revolution is to discover new things that have to be explored." It's important to follow the artists and exciting to explore what they are creating.

Mark is a very self-conscious artist--as are many net artists--and I think he clearly understands his work as being about "writing practice." And then, having said that, he tries to explode the concept--figuratively and literally. PHON:E:ME is the "sound" opus of a trilogy that he sees as having started with Grammatron--text--and will be continued (completion is hard to imagine with Mark) with a filmic piece.

It is human nature to think categorically, which is part of the reason, I think, that net work is so hard to follow for some. For me, the network emphasizes connections and deemphasizes distinctions. It is often most interesting in the interstices. Digital technologies enable--some might argue incite--the interpenetration of all sorts of boundaries--between private and public, life and art, biological and artificial, close and far, real and virtual. Artists will inevitably use digital media to sketch in the neutral zones of these boundaries, and the Walker is committed to enabling these efforts. So, is Mark's work writing or collage? literature or art? sound or interactivity? design or art? art or technology? fixed or ephemeral? performance or text? filter or noise? author or artist?

Yes.

________________________________________

 
links

  Airworld
http://www.airworld.net

Airworld essay and interview
http://www.walkerart.org/gallery9/mccoy/

Alt-X
http://www.alt-x.com

Beyond Interface
http://www.walkerart.org/gallery9/beyondinterface/

Digital Documentary: The Need to Know and the Urge to Show
http://www.partsphoto.org/digidoc

Grammatron
http://www.grammatron.com

Rena Jana
"An MP3 Concept Album"
http://www.wired.com/news/news/culture/story/20562.html

PHON:E:ME
http://phoneme.walkerart.org