Unlike her cinema sisters, who were done-up to perfected realism by Hollywood's costumers, Shirley wore a simply-cut wool jersey dress probably chosen from one of the new ready-made lines. A good wool dress, the experts insisted, was the smartest choice for the budget conscious-- it would pay for itself twice over. The "cool" color Blue, fashion magazines assured her, would darken her hair and highlight her skin-- and the new blue, deepest, darkest, navy-blue...was the favorite color of American woman.

Beneath it she was wore a foundation garment. This, one magazine claimed, was "as necessary as lipstick. It makes your clothes look better... makes you feel smoother, better groomed. It means comfort and support that will help keep down aging fatigue lines in your face, at days end." In itself, this sculpted figure was a mark of urban modernity: "Certainly we are all for a slim figure with soft rounded curves. But we're going to have it with comfort... with freedom... without fainting spells."