Fireflies might be in short supply these days, but thanks to Target, the Minneapolis Sculpture Garden was alight with a multitude of them in July. Target designed a special interactive display that directly linked the Garden with the dynamic light display at the top of its headquarters building in downtown Minneapolis. Presented on Target Free Thursday Nights in honor of the Garden’s 25th anniversary, “Target Thursday Lights” consisted of Mason jars filled with filament “fireflies.” As visitors approached them, the lightning bugs seemed to escape their glass confines and take flight, swirling to the top of the Target building. Volunteers from the company were on hand to help visitors interact with this appealing scheme.
“It was great to see people of all ages engage with the interactive display and experience a first-of-its-kind moment at one of the Twin Cities’ most popular attractions,” said Shawn Gensch, senior vice president of marketing at Target and a Walker trustee. “Target Thursday Lights celebrates the creativity we have come to expect from the Walker, and offers an ‘expect more’ moment for the entire community.”
As part of its long-standing commitment to providing accessible arts and cultural experiences in the Twin Cities, Target partnered with the Walker this summer to host this community celebration for the more than 200,000 visitors who enjoyed a wide range of activities in the Garden, from artist-designed mini golf to family programs, performances, and film screenings.