“Increasingly, museum audiences will experience their collections from a cell-phone or tablet computer a continent away from their physical home,” writes Robert Stein. “Into this landscape, technologists will become more and more necessary to museums of the future.”

The visual arts network e-flux announced Wednesday that it’s seeking support for its bid to manage .art, the new top-level internet domain being created by ICANN. If successful, it vows to convene artists and scholars to oversee policies for the domain.

“We need to turn our message into a story and tell it ourself [online], instead of hoping others tell it for us,” Walker web developer Nate Solas said at MuseumNext last month in Barcelona. Watch the full talk with Solas and New Media director Robin Dowden.

When pondering how to preserve its social media endeavors as historical artifacts, the Smithsonian has a bigger job than most: it runs 143 Facebook accounts, 100 Twitter accounts, 74 blogs, 66 Flickr accounts, and 61 YouTube accounts.

Noting the continuing overlap of art and advertising, ad agency Brilliant After Breakfast says it’s created an augmented reality iPhone app to “hijack” works at the Rijksmuseum Amsterdam. In one click, put a can of Coke in the hands of a boy in a classic painting.

Going on now at the Walker, the Eyeo Festival—which highlights the convergence of technology and creativity—is webstreaming its talks. Speakers include New York Times graphic editor Amanda Cox, MOMA design curator Paola Antonelli, and others.

Next up after the launch of the new Walker website is a new collections site, says senior new media specialist Nate Solas, which aims to make the art object the center of a cluster of contextual, engaging, and scholarly material.