Walker Art Center

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Grow: Entrepreneurship and Business Planning for Artists

Building a financially viable career as an artist does not come with a roadmap to success. Join author/artist Eleanor Callott Whitney and artist/programmer Scott Stulen for a discussion on entrepreneurship and business planning for independent artists. The conversation will focus on practical steps to achieve a sustainable and successful career as an artist.

This program is part of a national tour for Whitney’s new book Grow: How to Take Your Do It Yourself Project and Passion to the Next Level and Quit Your Job (Microcosm Publishing), which addresses issues that many artists and creative entrepreneurs face when starting out with a goal to make a living from their practice. Whether their projects are based in art, craft, independent publishing, music, food, or community work, Grow enables readers to clarify their project vision, get organized, set goals, create a plan, raise funds for, market, and manage their DIY project.

This program is hosted by mnartists.org.

Featured Speakers

Eleanor Callott Whitney is a writer, rock musician, educator, and arts administrator raised in Maine and living in Brooklyn. She writes extensively about art, culture, and nonprofit management and has published the personal art zine Indulgence for 15 years. She cofounded the Portland Zine Symposium and has worked for the New York Foundation for the Arts, the Brooklyn Museum, and P.O.V./American Documentary. She holds a Master’s degree in Public Administration from Baruch College.

Scott Stulen is an artist, DJ, curator, and programmer of Open Field at the Walker Art Center. He is the project director of mnartists.org, an online art hub serving more than 20,000 Midwest artists, and the director of the McKnight Artist Fellowship for Photographers. He was formerly an associate curator at the Rochester Art Center. Over the years, Stulen has developed numerous innovative online and off-line programs, including Community Supported Art (CSA) in partnership with Springboard for the Arts, Drawing Club, Headphone Festival, Analog Tweets, and the Internet Cat Video Festival.