Investing in Imagination

The first Saturday of every month, the Walker hums with the spirited energy of families experiencing art together during Free First Saturday. For nearly two decades, generous support from Ameriprise Financial has helped make possible this tradition, which weaves creativity, curiosity, and connection into the monthly routines of thousands of young people and their families.

For Ameriprise employees and their families, the Walker has also become part of their own traditions, from shared afternoons making art or discovering something unexpected in the galleries. Jennifer Jones, vice president of community relations at Ameriprise, reflects on these meaningful moments: “What stands out most is seeing the impact up close—watching a child light up during an activity or noticing families returning as the Walker becomes part of their routine. There is a strong sense of pride in knowing our support helps make those experiences possible, turning simple visits into something lasting.” The partnership reflects a shared belief in the power of creative experiences to shape how young people see themselves and the world around them. Looking to the future, Ameriprise hopes every child who visits Free First Saturday leaves feeling inspired, seen, and empowered. As Jones notes, “Early exposure to the arts can unlock creativity, build confidence, and encourage new ways of thinking—skills that support future success in any path they choose.”

“It’s a simple idea,” Jones adds. “Everyone deserves a chance to feel welcome, curious, and inspired.”